Amy E. Parnell
3518 Michael Drive
San Mateo, CA 94403
650.578.9379 main
650.533.1393 mobile


Extensive design experience, including interactive, print, environmental, broadcast and animation medias. Strong consulting, project management, presentation, communication and team-leading skills. Consulting experience includes managing clients, authoring project proposals and creative briefs; concept development and art direction; design presentations and rationalization; managing project time lines, budgets and resources. Formal training in graphic design, interactive design, storyboarding, life drawing, traditional and 3D animation.

Experienced information and interaction architect, with proven approach utilizing goal-oriented user experience design that achieves creative, usable navigation systems for mobile and web based platforms. Gather requirements using scenario modeling; develop content architecture and navigation schemes using flow charts and diagramatical content maps. Prototype interactive interfaces using sketches, wireframes and graphic design comps.

Advanced user of multiple software applications on Macintosh and PC platforms, including: Macromedia Flash and Dreamweaver; Adobe Photoshop, Illustrator, Acrobat and InDesign; Quark Xpress; Microsoft Word, Powerpoint, Project and Excel. Trained in Adobe Premiere and After Effects, Macromedia Director, Digidesign's Pro Tools, SoundEdit and 3D Studio Max.


10/04-present Openwave Systems Inc.
Design Manager / Art Director
Collaborate with executives in marketing and product groups to develop design comps and interactive Flash prototypes for futuristic interactive interfaces on wireline and mobile platforms – used in customer-facing sales presentations, corporate videos, focus groups and trade show demonstrations. Manage team of internal and external resources, including interactive and graphic design agencies, presentation specialists, senior designers, production artists and marketing communications managers. Manage annual marcom & design budget, resource allocation and project planning. Responsibilities include those listed for Senior Designer role.

5/02-10/04 Openwave Systems Inc.
Senior Designer
Supervised, produced, art directed and designed interactive, multimedia and print collateral for internal and external audiences. Additionally art directed, designed and produced Flash product demos, tradeshow graphics, coroporate photography, and the Openwave annual report. Provided graphic support and consulted with Openwave Corporate Marketing, Web, Product Groups, and Events departments. Provided support for wide variety of internal clients while art directing and managing contract designers and production artists.

10/01-4/02 AEP Designs
Freelance Designer, Art Director, and User Interface Designer
Conducted user experience interviews, designed the information architecture, application interface, and front-end look and feel for eLine's complex web application: DVD rental site Designed six page marketing brochure for THAP!, bringing their established look and feel up to date with a new illustration style and layout design. Designed logo and print collateral for recruitment firm Hireschelon, including letterhead and business cards.

6/00-9/01 Quidnunc North America, Inc.
Senior Designer
Client-facing consultant; provided interactive and usable web design for internet businesses and corporate web sites. Designed, animated, art directed, and implemented interactive digdital content for diverse clientele, providing full service internet solutions incorporating graphic design, Flash animation, branding/identity, communications strategy, interactive design, customer experience design, information architecture, and multimedia content development. Clients included Yipes Communications, Inc.,, and GATX Corporation.

11/99-5/00 Malibu Studios
Art Director
Art directed and designed web sites, CD-Roms, Flash animations, and print collateral for clients including The Coffee Bean & Tea Leaf,, DeSilva and Phillips Media Bankers, and Malibu Studios. Additionally implemented new digital production standards, team structure, and work-flow organization.

7/99-10/99 AEP Designs
Freelance Designer
Designed web sites, Flash animations, logos and print graphics. Clients included: Avalanche Publishing, Mirage Designs, WCE Productions, DaVinci Clothing, Garcia Imports, Firewire Edit.

5/99-6/99 Novocom, Inc.
Freelance Assistant Art Director
Assisted Creative Director in producing photo shoots, creating internet based presentations for clients, network branding, and redeveloping Novocom web site. Extensive use of Adobe Photoshop, Illustrator, and Macromedia Flash in storyboard design, logo development, and interactive design. Assisted Art Directors, Producers, and Designers in creating logos, graphics, and digital elements for broadcast graphics and interactive design.

9/98-3/99 Santa Monica College Library
Website Developer
Authored HTML, wrote content, and designed graphics/layout of library web site. Integrated site interface with existing library databases. Designed and authored promotional brochures for print.

6/98-8/98 NBC Digital Productions
Production and Design Assistant
Assisted Head Designer of The Tonight Show Online, creating site graphics with Adobe Photoshop and Illustrator. Captured digital photos, created Real Audio sound clips, wrote daily show synopses, and built site in Microsoft Front Page.


Academy of Entertainment Technology, Santa Monica College
Two Year Certification Program, GPA 4.0
Emphasis in Computer Animation and Interactive Design

University of California at Berkeley, College of Letters & Science
B.A. English, December 1997, GPA 3.5
Emphasis in Mass Communications and Cultural Studies